Advertising printed matter. Adidas Olympi, 1984

Product detailed description

Condition: found, solid

Dimensions: 24 cm x 34 cm

Original Adidas promotional material from 1984 with Olympia theme, issued in connection with the 1984 Los Angeles Olympics. Adidas was one of the main sports sponsors and equipment suppliers for the Olympic Games and this material documents their marketing campaign. The year 1984 was significant for the Los Angeles Olympics, which were marked by the Eastern bloc boycott. This promotional material represents the connection between commercial sports marketing and the Olympic movement in the eighties. Rare memorabilia for collectors of sports promotional materials, Adidas brand fans, or lovers of Olympic history and sports marketing